Skill Development
Digital Marketing
Master SEO, paid ads, social media and analytics. Plan and run campaigns that grow businesses and drive real results online.
4.9 rating
600+ enrolled
2 Months
Beginner to Advanced
Prerequisite Knowledge: NONE | Education Background: ANY
Start Your Digital Marketing Journey
Join 600+ students already enrolled. Get certified and job-ready.
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This program includes
Industry certificate
Live + recorded sessions
Job placement support
Lifetime access to material
Small batch — personal attention
15+ language support
Recognition
Certification
Official Certification
Earn your certificate and stand out in the job market
Digital Marketing
Industry recognised certificate
Add to LinkedIn & resume
QR code verification
What You’ll Achieve
Course Outcomes
Plan and execute end-to-end digital marketing campaigns
Rank websites on Google using advanced SEO techniques
Run profitable Google Ads and Meta Ads campaigns
Grow brands on Instagram, YouTube, LinkedIn and Facebook
Build and automate email marketing funnels
Analyse campaign data using Google Analytics 4
Create content strategies and manage social media calendars
Get job-ready for Digital Marketer and Growth Manager roles
Skill Coverage
Skill-Sets Covered in Digital Marketing Program
SEO & SEM
Google Ads
Meta Ads (FB & IG)
Email Marketing
Content Marketing
Analytics & Reporting
Video & YouTube Marketing
Sales Funnels & CRO
Tools & Technologies You Will Learn
Google Analytics
Canva / Figma
WordPress
HTML / CSS
PythonGoogle Ads, Meta Ads Manager, Mailchimp, SEMrush, HubSpot & more
Prerequisite Knowledge
NONE REQUIRED
Education Background
ANY
Age Group
18+ Years
Mode
Classroom + Online
Curriculum
Course Syllabus
1Digital Marketing Foundations
- Digital vs traditional marketing — key differences
- Customer journey and digital marketing funnel
- Building a digital marketing strategy
- Introduction to SEO, PPC, Social and Email channels
2Search Engine Optimisation (SEO)
- Keyword research — SEMrush, Ahrefs, Google Keyword Planner
- On-page SEO — title tags, meta descriptions, H-tags, schema
- Technical SEO — site speed, Core Web Vitals, sitemaps
- Link building and off-page SEO strategies
3Google Ads & PPC
- Google Ads account setup and campaign structure
- Search, Display, Shopping and YouTube ads
- Bidding strategies, Quality Score and Ad Rank
- Conversion tracking and ROAS optimisation
4Social Media Marketing
- Instagram, Facebook, LinkedIn and YouTube strategy
- Content calendar planning and scheduling
- Reels, Shorts and viral content creation
- Meta Ads Manager — targeting, retargeting, lookalike audiences
5Email Marketing & Automation
- Building email lists and lead magnets
- Email campaign design with Mailchimp and HubSpot
- Automation sequences and drip campaigns
- Open rate, CTR and A/B testing optimisation
6Content Marketing & Copywriting
- Content strategy and editorial planning
- Blog writing, SEO copywriting and storytelling
- Video scripts, social captions and ad copy
- AI tools for content creation — ChatGPT, Jasper, Canva AI
7Analytics & Performance Tracking
- Google Analytics 4 — setup, events, conversions
- Google Search Console for SEO monitoring
- Campaign reporting dashboards
- Data-driven decision making for marketing
8Freelancing, Agency & Capstone
- Building a digital marketing portfolio and case studies
- Freelancing on Upwork, Fiverr and LinkedIn
- Google and Meta certification exam preparation
- Capstone: Full campaign for a real business
